…Newsletter and email marketing messages WITHOUT a list-unsubscribe email header will be permanently sent to the Hotmail spam folder…” One of the new criteria for Hotmail inbox delivery is that all newsletter and email marketing messages must include a list-unsubscribe email header in their messages, even if there is already an unsubscribe link somewhere else in the message. Hotmail inbox delivery rates may decline as a result of recent changes made to the Hotmail antispam filters, which are now set to scrutinize even opt-in email newsletter and email marketing messages sent from legitimate senders.Īs part of a recent war on graymail, Hotmail has established some new hurdles for getting email delivered to the inbox, even if that email is sent as fulfillment to an opt-in newsletter or email marketing subscription.
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